Analytics & Reports
MenuPlat’s analytics and reporting tools help you understand how customers interact with your menus and how your business is performing. All reports are accessible from Dashboard → Reports.
What Analytics Are Available?
Section titled “What Analytics Are Available?”QR Menu Analytics
Section titled “QR Menu Analytics”Track how customers engage with your QR menus:
| Metric | Description |
|---|---|
| Total Scans | How many times your QR code was scanned |
| Unique Visitors | Approximate number of individual customers |
| Scans by Store | Which locations get the most QR menu activity |
| Scans Over Time | Daily/weekly scan trends |
| Peak Hours | What times of day see the most QR menu usage |
| Popular Categories | Which menu categories customers browse most |
| Popular Products | Which products customers view most |
Order Reports
Section titled “Order Reports”If you have QR menu ordering enabled, track sales data:
| Metric | Description |
|---|---|
| Total Orders | Number of orders placed via QR menu |
| Revenue | Total sales value from QR orders |
| Revenue by Store | Sales breakdown per location |
| Revenue by Day/Week/Month | Sales trends over time |
| Average Order Value | Mean spend per customer order |
Product Sales Reports
Section titled “Product Sales Reports”| Metric | Description |
|---|---|
| Best-Selling Products | Products ordered most frequently |
| Revenue by Product | Which products generate the most revenue |
| Category Performance | Sales by menu category |
| Low-Performing Items | Products rarely ordered — candidates for removal or promotion |
Accessing Reports
Section titled “Accessing Reports”- In the left sidebar, click “Reports”
- Select the report type from the tabs or menu
- Use the date range picker to filter the period you’re interested in
- Use the store filter to view data for one specific location or across all locations
Filtering and Exporting
Section titled “Filtering and Exporting”Date Ranges
Section titled “Date Ranges”You can view reports for:
- Today
- Last 7 days
- Last 30 days
- Last 3 months
- Custom date range
Exporting Reports
Section titled “Exporting Reports”To export report data:
- Open the report you want to export
- Click “Export” or the download icon
- Choose CSV or Excel format
- The file downloads to your computer
Exports include all the data visible in the report for your selected date range and store filter.
Screen Analytics
Section titled “Screen Analytics”MenuPlat also tracks basic screen activity:
- Screen uptime — How long each screen was online vs. offline
- Screen health — Alerts when a screen goes offline unexpectedly
- Playlist impressions — How many times each content item was displayed
Using Analytics to Improve Your Menu
Section titled “Using Analytics to Improve Your Menu”Some practical ways to use your analytics data:
- Remove low-performing products — If a product is rarely viewed or ordered, consider removing it or repositioning it in the menu
- Promote popular items — Feature your most-viewed products prominently on screens
- Optimize pricing — If a high-viewed product has a low order rate, the price might be a barrier
- Adjust peak hour staffing — Use peak scan times to predict busy periods
- A/B test content — Change a content item’s layout and compare engagement before and after